The Opportunity

DuraMark Technologies is seeking a skilled leader to join our Leadership Team as the VP of Sales and Marketing. This individual will play a crucial role in driving the company’s organic growth, overseeing business development, customer service, and account management teams. This senior leadership position requires a strong, strategic thinker with excellent leadership capabilities, a customer-centric mindset, and a solid understanding of operational processes.

Reporting directly to the President and CEO, this person will be accountable for developing and executing sales and marketing strategies that align with company goals for revenue growth and market expansion. Taking on a team of 16 out of the gate — spanning three areas — this person will have an exceptional ability to lead, mentor and coach.

As a company with strong core values, the ideal candidate will be someone of high moral integrity who inspires others with their plans and actions. As a company that is leveraging the Entrepreneurial Operating System (EOS), you will also gain in-depth experience in this growing and widely accepted operating discipline.

• Leadership: As an executive position, thought-leadership is incredibly important and welcome, as you will have a true seat at the table!
• Business Development: Identify and pursue new business opportunities, partnerships, and markets to drive organic growth. Ensure the sales pipeline is robust and filled with high-quality opportunities.
• Company Growth: Through incredible passion, grit, and a bootstrap mentality, we’ve driven continuous, profitable growth since 2007. With a recent acquisition, we have expanded our capabilities in printing technology and subsequently, marketing positioning.

The Company

At DuraMark Technologies, we are radically changing the way people manage their durable safety labels and branding decals. Since 2007, we have been challenging the old traditional methods of printing that were and are still fraught with significant challenges costing time, money and reducing the quality of the products they’re applied to.

DuraMark’s 100% digital technology has changed the durable labeling playing field. Whether you're looking for ways to better support your lean manufacturing and quality assurance practices or simply looking for higher quality labels at a better price, DuraMark will give you the durability, flexibility and speed your company demands. 

What the Role Entails

The following are detailed performance objectives for the VP of Sales and Marketing. When measuring overall aptitude and cultural fit, all candidates will be benchmarked using these standards.

90 Days Performance Objectives

• Learn our people, business systems and structure, technologies and overall objectives
• Begin assessment of our existing teams, as well as the sales and marketing data/strategies; begin to formulate a plan
• Assess the intersection of our CSM and Account Management platforms and how they be leveraged more efficiently

180 Day Performance Objectives

• Manage relationships with clients to ensure success and retention; ideally driving referrals for new business
• Plan in motion to enhance organic revenue
• Full ownership of the Sales, Marketing, Account Management and Customer Services teams; any necessary changes or updates mapped out

365 Day Performance Objectives (and Ongoing)

• Strengthening DuraMark’s brand presence in the market by creating a compelling value proposition and driving targeted marketing campaigns.
• Continue to work closely with the executive team, providing regular updates on performance, challenges, and opportunities, and contributing to broader organizational strategies.
• On track to meet and exceed company revenue and growth margin goals 

DuraMark's Core Values

Our core values motivate our team and act as a cornerstone for our business strategy. We take pride in building our business and establishing ourselves as leaders in the industry with a company culture that exemplifies our values in everything we do, from employee experience to customer relationships and every important decision in between.

• Customer Focused
  • Give our Customers the Best Experience Possible
• Do the Right Thing
  • Act with Integrity and Trust
  • Confront the Hard Stuff
  • Treat People the Way You Want to Be Treated
• Positive “Get It Done” Attitude
  • Motivate Others
  • Work Hard and Have Fun
  • Committed to Quality and Execution
• Collaborative Team Player
  • “Win As A Team” Mentality
  • Creative Problem Solver
  • Humble and Confident Contributor
  • Engage in the right communication, at the right time, for the right result
• Passion to Grow
  • Achievement Driven With a “Will to Win”
  • Energetic Competitor
  • Curious Learner

Equal Opportunity Employer: This organization is an equal opportunity employer and does not discriminate based on race, color, creed, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status, marital status, familial status, or status with regard to public assistance, or membership or activity in a local human rights commission. All qualified applicants will receive consideration for employment without regard to these protected characteristics.